A topic for discussion:
This discussion started naturally from my last post, and is certainly worth a friendly discussion; as I mentioned that something just feels quite satisfying to me about performing deadlifts and overhead presses. I almost get a sort of guilty pleasure from these lifts.
Perhaps it's the primal and barbaric nature of the movements; Whatever the reason, it just feels awfully right when I pull weight off the ground, or hoist weight up overhead.
So, what is the most satisfying lift(s) to you?
Post your response in the comment section. And don't be shy; you won't be judged...
Eat Stop Eat Update
Today was my second fast. Definitely a lot easier the second time than the first. While fasting I consumed about three cups of green tea, a cup of black coffee, and a piece or two of stride gum.
During the week I ate as I normally would; relatively low carb, moderately high fat, and moderately high protein.
So what has changed since I began the ESE program one week ago?
Well, I'm two pounds lighter. I weigh myself in the mornings to try and be as consistent as possible. But two pounds doesn't really mean much. Being the accountant that I am, I would classify that to be "immaterial and insignificant".
But I've never been a fan of scales or measurements anyways. As far as measuring progress, I've always been a fan of the mirror personally, because the mirror typically doesn't lie to you.
The pictures below were taken today. No truly noticeable changes yet, but then again, it's only been one week.
Pardon my midriff
I’ll start this one off with three of my favorite quotes on the importance of making a decision:
"When you have to make a choice and don't make it, that is in itself a choice." ~William James
"Some persons are very decisive when it comes to avoiding decisions." ~Brendan Francis
"Good decisions come from experience, and experience comes from bad decisions." - Unknown
People avoid making decisions due to multifarious factors. The fear of the unknown and the potential consequences that follow are among some of the top reasons why people most often sit the fence.
But hey, isn’t it easier to just to avoid making decisions (especially the tough ones) all together? Hell, why not just let someone else make them for you?
Lacking the ability to make a decision is lacking the ability to shape your future.
As soon as you turn off your ability to make a decision, you have put your life on autopilot.
People also avoid making decisions due to the fear of criticism. Well the truth is, that no matter what, if you make a clear stance on anything, then you will have critics. It’s just how life is. No one is going to completely agree with you 100% of the time. It just ain’t gonna happen. And god forbid should someone not see eye to eye with you… as your feelings could get hurt!
Suck it up.
Think about it like this; how many times in your life have you looked back and wished you had done something that you didn’t do, or made a decision that you didn’t make? Chances are you’d give just about anything to go back and make that single decision that you failed to make. Am I right? I know I’m right, because I’ve been there.
Regret is very powerful.
So the next time you are faced with a decision, whether it be a tough decision or not, look at it from a future perspective.
Ten years from now, what decision do you feel you will have regretted more?
The decision that you feel you would have the most regret for not making should often be the decision that you should make.
Sure it may be a risky decision, and you may fail. But I would rather fail and know that I can look back without regrets, than to have played it safe and be wondering what could have been for the rest of my life.
I have recently been faced with making many important choices. I have recently made many risky decisions. And I have no regrets. Is there still probability for failure? Always.
But know this:
You may not always have the ability to mitigate risk, but you always do have the ability to mitigate regret.
What I want you all to understand is that the importance of decision-making extends far beyond the world of business.
Your life is no more than the summation of all of the decisions you have ever made.
I am not here to tell you what the right decision is to make. All I am here to tell you is to make a damn decision already!
- Pat Flynn RKC
A Few Updates
The response to the launch of my new eBook has almost been overwhelming, but I couldn't be happier. I have been receiving some amazing feedback , that has been incredibly helpful to me, and will surely shape how I approach my future projects. So please, keep the feedback coming, I look forward to hearing from everyone! Also, don't take it personally if I haven't gotten back to you yet if you have sent me feedback via email, as I have been answering emails almost non stop and am struggling to keep up, but know that I highly value anything you send me.Also, this one is important. I have been receiving a ton of emails from people saying they have not gotten their ebook. There are two reasons for this. One is because people are still filling out the form for the kettlebell complex eBook, which is great, but then they wonder why they got that instead of the new one!
The form you want to fill out for the new eBook is the black form on the top of the store page. Once you fill out the form you should receive an automated email from Somnath Sikdar with a link to download your eBook. Be sure to check your spam folders as well!If you have not gotten your eBook yet, please do so now while it is still free
. Again just fill out the black form at the top of this pageBelow is a review sent to me of my new eBook from one of my long time readers
"Big" Pete, who is a former NCAA college athlete with an extensive background in weight training. If you wish to have your review posted, just email me and let me know!
Review of “Introduction to Kettlebell and Barbell Training” by Pat Flynn (RKC) and Master Somnath Sikdar (RKC)
First off, I would like to state that this e-book is one of the most bare bones, no bullshit approaches to strength and fitness that I have yet to come across in my life. All other books that I have devoured in the genre, aside from Enter the Kettlebell by Pavel Tsatsouline and Viking Warrior Conditioning by Kenneth Jay, have never compared to this. RKCs Pat Flynn and Somnath Sikdar truly use a language that is both easy to understand and comforting to the point that you cannot help but continue reading further.
The authors begin the book by stating that they want to offer the reader solutions to the problems many people seem to struggle with. These common problem areas are: Lose weight, pack on lean muscle mass, get stronger, and increase athleticism. Pat continues by outlining areas for which the reader is responsible for, which include: self-discipline, self-control, and self-respect. Flynn says that you will not be successful unless you apply these three principles and that, as a trainer, these are attributes that cannot be taught.
The introduction to this e-book is superbly honest about what constitutes a good, quality strength program and attempts to dispel some of the myths that ravage the fitness community. They argue that functional strength involves training for how we live, and continue by stating that the most fundamental functional strength movement is the deadlift, which goes untaught by many modern fitness trainers and their regimens. Together, Flynn and Sikdar present a style and outlook on training that is functional, practical, and, dare I say, involves hard work.
I have personally been training kettlebells for 2 years now and have been training barbell and Olympic lifts for almost 9 years now for high school and college football as well as personal wellness. I have never in my whole life had someone that is willing to compile something like this that is so comprehensive and takes things step by step to the point where you feel confident in both your explosive and grinding movements, as well as your overall demeanor in the gym. From the kettlebell deadlift all the way through the kettlebell snatch, Flynn and Sikdar break every movement down into simplistic and easy to learn components. With this, they also explain proper breathing techniques as well as things to avoid to help keep you safe. Flynn and Sikdar seem like trainers that generally care more about their clients than about making money at the end of the day, and I give this book an A+ on my likeability scale.
Peter “BIG PETE” Groehler
Press With Some Intent Damnit!
As I state in my new eBook, something just feels right about pressing a weight overhead.
Some lifts just have an almost guilty pleasure to them.
For me, it's the press and the deadlift.
I just feel good when I lock a weight out over head. I feel even better when I hoist a heavy weight up overhead. Few other lifts give me the sense of satisfaction that the military press and deadlift offer.
Here is a video tutorial that I just put together to help you press with intent, and to start moving some heavier weight.
Ladies and Gentleman, the eBook is out!Get it here now absolutely free for a limited time onlyRemember, all we are asking in return for putting this out for free (price will be $29.99 after 30 days) is that you offer us your genuine feedback. Once you get a chance to read through it email me and tell me what you think, or even post your thoughts and opinions in the comment section!This eBook contains an extensive amount of content, you DO NOT want to miss out on this.Thanks again for everybody willing to help!
I love pull ups. And honestly, I feel that everybody should be able to pull their own weight (quite literally).
But I haven't always loved pull ups.
Well I'll tell you.
It was middle school. I was tubby. I was tubby because of that bastard Chester Cheetah. No that isn't fair. I can't blame him. Or Arby's. Or Choco Tacos. Well maybe I can blame the Chaco Tacos (damn those were good).
Every year I'd dread the physical fitness tests. Because every year I'd hang from the pull up bar, and every year I would fail. So I'd hang my head in shame, and go home only to orange my fingers once again.
But that was then and this is now.
Now I hop at any opportunity I can find to get in a set or two of pull ups.
The pull up is an exercise that you can and should perform throughout the day in sets of five reps or less. If you do this, you will be amazed by how much your pull up strength as well as the maximum number of pull ups you are able to do will increase.
The pull up is a phenomenal upper body strength builder; but what do you do if you don't have a pull up bar?
Get creative, that's what you do!
Here are just a few of my favorite places for getting my pull ups in if I don't have a bar available:
1. Ledges (see video below)
2. Monkey bars and other playground equip (swing sets work quite well)
3. Tree branches - make sure it's sturdy enough, as I've learned the hard way a couple of times.
4. Doors - this actually makes the pull up more difficult because of the position of your elbows, but again, opt for a thicker and sturdy door.
Do you have your own creative way on how and where to do pull ups? Share them in the comment section!
Eat Stop Eat Update
So Monday was my first twenty four hour fast and it went well.
All I had during my fast was about six cups of green tea and a piece of stride gum.
My alertness and adrenaline were certainly up, and I timed my fast so that way I could go right back to eating after my 7:30 pm kettlebell class.
Now surprising, as hungry as I was, I was quite energetic, especially during my workout.
Post workout and before bed here is what I had to eat:
Protein Shake w/ 5 added grams of glutamine
Sirloin Burger Lettuce Wraps
Raw milk protein shake
Food Log - 1/22/2011
I promised I'd log everything I eat on my non fasting days so here you go:
Raw milk protein shake
Handful of almonds
Bowl of home made chili
Left over sirloin burger lettuce wraps
Raw milk shake
Protein shake w/ 5 added grams of glutamine
More freakin chili ( I can't get enough of this stuff!)
Yet another raw milk shake (all this raw milk gets expensive, but it's worth it)
This has been a long time coming.
But it's finally finished.
My blood, sweat, and tears have gone into this eBook, and I am very, very pleased with how it has turned out.
Dragon Gym Martial Arts and Fitness Introduction to Kettlebell and Barbell Training: Everything You Need to Know to Get Started on an Effective Strength and Conditioning Program
So what can you expect?
I made this eBook with the intention of it being the ultimate in-depth starting guide for kettlebell and barbell based training. But this eBook is FAR from just a beginners book, as people of any level will surely benefit from the vast amount of content to be had in there.
A few things that are covered in the eBook:
1. How to safely and effectively perform the core six kettlebell movements (swing,squat,turkish get up,press,clean, and snatch). Full detailed pictures included, as well as multiple video tutorials and demos.
2. Understanding how to set effective goals and the three forms of "selfishness" that will lead you to success.
3. How to safely and effectively perform the cardinal six strength building barbell movements (deadlift, squat, military press, bench press, pull up, bent over row)
4. Understanding basic concepts of physiology and how they apply to you reaching your goals.
5. The resurrection of the Bent Press - how to safely and effectively perform this exercise to forge incredibly mobile and resilient shoulders.
6. How to Bench Press without destroying your shoulders, and how to Deadlift without destroying your back!
7. Improving your self-esteem and quality of life
8. Learn how to apply feed-forward tension techniques to ensure you complete your lifts as safely and strongly as possible.
9. Learn how to truly engage your lats to enhance your pressing power and shoulder health.
10. Understand the principles and benefits behind "Hardstyle" training
11. How to perform The Long Cycle Clean and Jerk: for maximizing power and endurance
12. Understand what goes into the creation of a truly effective and balanced fitness program.
13. A limited time offer and invitation to the Dragon Gym at Home Performance eCourse
But Here's the Best Part...
For one month...and I mean exactly one month from when the eBook launches, I will be making it completely FREE to all of you. After one month, the price will be $29.99
Well there's is a catch...kind of.
All I ask for in return, is feedback! Lot's and lot's of feedback!
I am putting this ebook out to all of you for free for one month for two main reasons.
1. This blog has always been a learning experience for me, and I owe you all an incredible thank you.
2. I value all of my reader's feedback, and want a chance to hear from absolutely everybody that follows my blog before launching this on a larger scale.
So as a thank you to all of you, the eBook will be available to download for free for exactly one month once I launch it tomorrow.
Again, all I ask is that you provide me with some feedback once you get a chance to read through it (which may take a while because this eBook is crammed full of content!). I want the good, the bad, and the ugly.
So I have begun my first fast. So far so good...but so what; considering the majority of it so far has been while I've been sleeping!
I will post another blog later today giving more details about how I am approaching Eat Stop Eat as well as logging everything that I do end up eating tonight.
My new ebook, which I will announce the title of later, and which I am putting the final touches on, will be out on Tuesday. I know this has been a very long time coming, but I promise it will be worth the wait, especially for all of you who have been following my blog for sometime. You will see why soon enough.
Until then, here is the WOD.
Warm Up: 5 minutes of get ups and joint mobility
Strength Work: sets x reps @ Intensity
See-Saw Press - 5 x 5(L+R) @ 70 % intensity
Incline Bench Press - 5 x 5 @ 60%
Back Squats - 8 x 3 @ 70-80% intensity
two rounds of the 12 minute kettlebell complex from hell!
Ladies and gentleman, It's time for a change. A big change indeed.
I am a man of the people, and I intend to prove it.
By letting YOU(all my beloved readers) dictate my diet for the next three months.
That's right, here I am volunteering to be a human guinea pig to all of my followers. You can do with me as you will... well within certain parameters of course.
I am constantly bombarded by questions about diet and nutrition.
Now don't get me wrong, I am not a certified nutritionist, but I do love helping people understand how to eat. But with all of the noise pollution out there when it comes to proper eating habits, how do you know what to believe? I understand that you don't have the time, nor the desire to waste your time experimenting. You want to know what works, and you want to know now. Well I don't blame you! I'm the same way!
I've spent plenty of time experimenting, and have learned a lot from my trials and errors. I have been into nutrition since I realized that I didn't want to be the fat kid anymore in 8th grade. I spent my high school years trying to figure out what worked best for me. As a youngster I tried everything from low fat, to a slim fast based diet, nutri-system, atkins, etc. Overtime I continued to educate myself about how the body works, but I still continued to experiment regardless, because I feel that is always the best way to learn.
Paper Doesn't Refuse Ink
You can't believe everything you read. As a matter of fact, it's a good rule of thumb to not believe anything you've read, until you have tried it out for yourself.
Always remember the saying "paper doesn't refuse ink". Just because you've read something in a magazine or a book, doesn't mean that it is true. That is why, with everything I have ever come across that has caught my interest, especially when it comes to nutrition, I have personally experimented with in order to test whether or not the claims were factual, before I ever recommend it to someone else.
How I eat now is simply a culmination of what I have found to be the most effective for me when it comes to keeping my body fat percentage very low, while still being able to make strength gains.
Here are a few of my eating guidelines as of today:
1. I eat when I'm hungry, and I don't eat when I'm not hungry. But I happen to be hungry quite often
2. My carb intake is relatively low compared to my fat and protein intake
3. The carbs that I do consume are complex, fibrous, and low glycemic
4. I never have a cheat day, cheat meal, or anything of the sort. Except for the very occasional glass of red wine or shot of whiskey (more so red wine, the whiskey is a true rarity).
5. I eat meat. A lot of meat. Opting for grass fed beef whenever possible.
6. I eat fat. A lot of fat. No trans fat however, but tons of poly, mono, and even a good amount of saturated fat (mostly from red meats and raw milk). I've explained my reasoning behind this many times before, and it has been incredibly effective for me when it comes to keeping my body fat very low.
7. I consume at least one serving of protein every time I eat.
Here is where I am at now.
Pardon the poopy face
As you can see (I obviously couldn't because of my squinted face), I am able to keep my bodyfat levels quite low following the above guidelines. I am very, very happy with where I am at right now, but like I said, it's time to mix it up.
So here's the deal...
You (Yes, all of you!) get to choose what my diet is going to be for the next three months.
The only thing that will change for the next within the next couple months will be how I eat. All else will be held constant (ceteris paribus for all you latin geeks out there). I will keep my training, sleep, and everything else in my life exactly how it is now.
I have compiled a list of "diets" for you all to choose from. I have tried to include what I feel seem to be the most popular and widely debated diets/nutrition plans out there right now. Now here's the catch. Some of these I have actually tried before, so I will offer my honest opinion as to what I feel the outcome will be for each one of these, but do not let that persuade you one way or the other. Vote on whatever it is you want to see the outcome of the most.
And the categories are...
1. The Warrior Diet - A staple among the kettlebell community. Based on the premise of under eating/controlled fasting during the day, and overeating at night.
My prediction: I followed the warrior diet for about two months over the summer, and the problem with this, was that it worked too damn well! I kept losing weight, regardless of how much I ate at night. I became quite frail looking (if you have ever seen my secret to great abs video, that is when I was towards the end of my warrior diet cycle). But that was then and this is now. Should the majority of you wish to see the results of the warrior diet then I shall do it again.
2. Eat Stop Eat - This one has gotten a lot of attention lately. Intermittent fasting has gotten quite popular over the past couple years, and many people swear by this diet. I personally have never tried it, but have always been curious as to how effective it really is. The premise behind this is that you fast for 1 - 2 x per week for at least 24 hours.
My prediction: Like the warrior diet, I feel this one will work almost "too well". What I mean by too well, is that I feel that I will lose more weight than I really want to, especially if I still continue to eat good on my non fasting days. Whats the problem with losing even more weight? Well strength gains will surely start to deteriorate, or at least plateau. However, fasting 1 - 2 x a week will definitely save me money on groceries!
3. Low Carb/ketogenic diet: Ah, one of my favorites. I have been following a relatively low carb diet for quite some time now, but not a completely ketogenic one. Should this one be selected, I will go completely ketogenic, reducing my carbs to at least 15% or below my daily calorie consumption.
My prediction: Body fat will surely go down in the short run and most likely in the long run as well, but my personal misery index will go up at least until I am adapted to being in a ketogenic state...which is never a fun transition to go through!
4. Low fat: Had to put this one in here, because people still believe this is a smart diet to follow. If you truly want to know whether or not a low fat diet will work, then vote for this one.
My prediction: Low fat never worked terribly well for me before, so I'm guessing it won't work well now.
5. The Slow Carb Diet: With all this fuss about the 4-Hour Body, I have decided to throw in the slow carb diet as a possible selection. Forums have been lit up with threads about whehter or not the slow carb diet actually works or not, so here is your chance to find out! In case you are unfamiliar with the slow carb diet, it is basically a low glycemic diet, with most of your carbs coming from sources such as green veggies and lots of beans (time to load up on the beano...and probably find a new girlfriend). But the cool thing about this, is that for one day out of the week, I get to eat as much of whatever I want.
My prediction: My diet now is actually pretty similar to this, so I wouldn't expect much of a change to be honest, except in the amount of flatulence. It'd be interesting to see how much of an effect the cheat day will have.
6. The "calorie is just a calorie diet": Is it really all just about calories in vs calories out? Should this one be selected, I will care not about the quality of the food I eat, only the quantity. For the first time in my life, I will actually count calories.
My prediction: I will be miserable counting calories, and my body fat percentage will increase, especially if I am eating pretty crappy foods.
7. The Paleo Diet: If you haven't heard about this one by now then you are way out of the loop. Lots of meat, some fruits and veggies, and some nuts and berries. The pyramid below pretty much sums it up.
My prediction: Others seem to have success with this, and I see nothing really wrong with it. It is based on the theory that it is how we as humans are designed to eat. I would honestly expect my body fat levels to remain about the same.
Let's Lay Out Some Groundrules
The voting system is simple.
Just comment what you want to see me follow, and at the end of the week (sunday) the winner will be determined, and I will start the diet on Monday.
So if you want to see Paleo, then comment the word paleo. No need to be anymore elaborate than that unless you want to be. But please feel free to post any questions you have as well.
Of course other suggestions are encouraged too!
My duties to you all:
1. I will log every single thing I eat, and post it all on here.
2. I will take before, during, and after pics.
3. I will measure before and after body fat percentage.
4. I will also log other effects of the diet such as mood, energy levels, appetite, etc.
Let the voting begin!
Disclaimer: The following post may offend the overly pretentious and sensitive. Continue at your own discretion. But please check your ego at the firewall and proceed with humility and an open mind.
I got something that I want to say to you.
So, you think kettlebell training is for wimps huh?
Your naivety offends me.
But I have the appropriate prescription...
The truth is, kettlebell training is anything but sissy. It is in fact the anti-sissy
, if such a thing could exist. If kettlebell training were to manifest itself into human form...it'd probably be Rambo.
Need more proof?
Of course you do.
Well actions certainly speak louder than words. So here is the first step.
Go and download a free copy of my kettlebell complex ebook here
Good.Now what is a complex?
A complex is the combination of two or more exercises, often performed back to back with little to no rest. Perhaps you are an aspiring bodybuilder...if this is the case, then you can think of a complex like a gigantic superset.
Still not gettin it? Perhaps you are a visual learner. Let's try that approach shall we?
The Misery Index
Starting to get it now?
Complexes are all about systemic fatigue and metabolic conditioning. You keep the system working as a whole, but don't smoke one muscle group too much at one time. The result? An incredible, long lasting metabolic effect, perfect for stripping off unwanted body fat and for developing unparalleled levels of conditioning.
Now don't get ahead of yourself. As simple as that above complex looked, you need to get the basic movements down before you jump into something like that.
But again, no worries, Because I have just the thing for you! Simpler and more basic? Yes. Easier? Maybe, maybe not. If you are new to bells, start off by running through this smoker a few times, assuming you know how to appropriately swing and squat a kettlebell. If you know your way around a kettlebell, god bless you if you do, then the second complex in this video will surely do you in nicely!
Now I haven't forgotten about all my beloved kettlebell practitioners out there. I hope I haven't offended any of you with this post, as it is surely not targeted at you. But I'm very glad you are here, because I have something very, very special for all of you. Three of the most grueling complexes that I have ever come up with. I don't care how tough or well conditioned you are. These complexes will beat you down, assuming you use a challenging enough weight. You will want to quit. You may even want to puke. If you are smart, you will stop before form starts to falter. But if you are tough, you will push through the pain with good technique, and emerge victorious!
Enter the Grinder
And you still want more? I may stand corrected, perhaps you are tougher than I thought!
Well I am a man of the people. And since you asked for it, I shall deliver.
If you can get through the next complex with even 2 x 16kg kettlebells than I truly commend you.
Remember that if you need to vomit, keep good form, maintaining a neutral spine as you hinge over a trash bin.
Have I gotten my point across yet?
But wait! The show can't end without an encore...and Ive saved the best for last.
I rest my case.
Why do customers make purchases?
Well it really ain’t no riddle man… Customers make purchases in order to satisfy needs.
And as I said in my previous self-promotion post
; all that customers are really looking for are solutions. People have problems (seems like we have more and more problems everyday!). And people want solutions. If you are able to offer an effective solution to a problem, then you are already ahead of the curve. But offer any old solution is not always enough, as you must offer the most appropriate solution for your customer. And that is why it is incredibly important for you to know your customer, so that way you may position your product/service as the most appropriate solution for them. Let’s quickly analyze the steps involved in a customers purchase making decision
1. A problem arises
2. The search for a solution begins
3. Possible solutions are evaluated
4. A decision is made and a purchase takes place
Now let’s put all that mumbo jumbo into some context.
Say your twenty-two years old, a recent college grad, and are just starting what seems to be a very exciting and promising career as a bigwig accountant at some bozo firm. You are out celebrating with your friends one night, and you meet a really smoking hot girl. You may not be the best looking candidate at the bar, after all you are an accountant (I’m an accounting major so I’m allowed to crack such jokes), but after you elaborate on your prestigious Ivy League education and great potential for future earnings, she decides to give you a chance. Things work out and you two get hitched. Now falling into one of the many clichés of marriage, it doesn’t take too long for both you and your wife to physically let yourselves go. It’s about six months after your wedding date, and you’ve both have acquired at least 10-15lbs of extra lovin.
A problem has arrived. The problem is a horizontally gifted (Yes, I coined that term) marriage.
You and your wife have recognized this to be a problem, as it impedes on your long-term goal to spend many, many happy years together. So you set off to search for possible solutions.
Your wife suggests hiring a personal trainer for the both of you, while you think that just joining a health club will do the trick. You two discuss your findings and decide that a third possible solution exists and that would be to both join the health club and hire a personal trainer there.
So after evaluating your options, you two decide to opt for the third solution of both joining the health club and hiring a personal trainer.
So what factors led to this decision? Why is it that this couple decided to make the decision that they did, while other potential couples may have just as likely chosen any of the other alternatives? There are many, many factors that play into a customers purchase making decisions. Everything from social class, to culture, personalities, believes, attitudes, peers, and even occupation all play a role in a customers purchase making decisions.
My goal with this post is to help you understand what it is that you need to look at in order to understand your customer. Because it is through understanding and knowing your customers that you will best be able to satisfy their wants and needs. And if you are able to effectively and consistently satisfy a customers wants and needs, then that customer will become quite loyal to you…assuming they are a good customer (Yes there is a such thing as a good and bad customer, but that topic is for another post.)
So, to be a truly effective marketer it is crucial for you to understand how and why customers make their purchase decisions.
What I am going to share with you today is what I have learned through my years of formal marketing education, but much more importantly, what I have learned through my own experiences. On the topic of marketing I have read many great books, been to many lectures/seminars, but nothing takes the place of all the failures and successes that I’ve experienced on my own. Each and every failure is a learning experience.
Keep in mind, that while on the surface I am in the field of strength, conditioning, and personal wellness; behind the scenes I am very much a marketer. It surprises many people when I tell them that my major is not exercise science or physiology, but rather a dual major in finance and accounting.
Another fact you may or may not have known about me is that for over two years, I worked seasonally as a car salesman (and quite an effective one if I may toot my own horn…get it?) for the top Chevrolet dealership in Wisconsin. During my time there, I learned some of the most brutally effective selling and marketing techniques there are to know. And while I made a killing selling cars, it simply was not my passion, and if you know me, then you know I am adamant about chasing after what you love in life, not what writes you the biggest check.
Anyways, enough about me, let’s get down to it. So what is it exactly that influences a customers purchase decisions the most?
As far as influences go, there are two types: internal, and external.
If you wish to truly be able to satisfy your customer’s needs(and I think you do), then you must
understand your customer. And in order to understand your customer, you must
understand what influences their decision making process.
So now let’s dissect the internal and external influences that are most likely to affect a customers purchasing decisions. Internal Influences: Perception:
Perception is how we consciously and subconsciously process information. It is how we view the world around us. But it is also how we view ourselves. Self-perception plays a large role in customer purchase decisions.
Each and every personal has a “perceptual filter” that is unique to them. In order to effectively influence a customers purchase decision, you as a marketer, must learn how to position yourself in such a way so that you are filtered appropriately through a customer’s perception. The simplest way to do this is to make it very known how your product/service will provide a solution to your customer’s problems. Education
: A person’s knowledge undoubtedly influences their purchasing decisions. Knowledge is the sum of all the education and experience owned by a person. As a marketer, the key to obtaining new customers and retaining old ones is getting people to be open minded and to accept new information about your product. This can often be a tricky task, and again is why proper positioning is critical. Self-Construction
: Also known as self-concept or self-perception; this is how people assess themselves. It includes an assessment of their personality, physical attributes, lifestyle, hobbies, skills, talents, etc. People often make purchases to support their self-construction, and will rarely; if ever make a purchase that contradicts their self-perception (How often do you see a vegan at a butcher shop?). As a marketer, if you can see how a customer perceives himself or herself, then you will have a great advantage if you are able to position your product/service in a manner that supports their self-concept. Motivation
: Motivation is a huge
internal influence when it comes to a customers purchase decision-making process. If somebody is motivated to achieve something, they will often encounter a problem along the way, and will seek solutions in order to accomplish what it is they are set out to do. For example, say you are motivated to get fit. Great! That’s fantastic! Now what? Well, you need some sort of a solution. You could join a health club, invest in a personal trainer, purchase a kettlebell, etc. There are a variety of possible solutions, and depending on your level of motivation, some may be more enticing than others. However, do not confuse motivation with involvement, which is about how much effort a customer puts into making a decision. Again, as a marketer, you will have a greater advantage if you can find out what is motivating your customers. Role in society
: A customer often makes purchases to support their perceived role in society. A person’s roles may also vary, as their role in their personal life may be quite different than their role in the workplace. Figure out what role your customer plays and figure out how your product/service can be of a benefit to it. External Influences:
: No external influence has as much of a profound impact on a person’s purchasing decisions than their culture. People often share beliefs, attitudes, and behaviors. And that is exactly what culture is; the shared behavior between the members of a society. If you want to know your customer, then it would be a considerably wise decision to first try and understand their culture. Social Class
: This may be financial, educational, or occupational. Depending on what social class a potential customer belongs to, will greatly influence their purchase decisions. It makes sense doesn’t it? A vagrant, living under the I-95 overpass, will probably not be making a Lamborghini purchase decision anytime soon. Social/professional groups
: Similar to culture but on a smaller scale. These are the groups that people often feel the need to associate, or even disassociate themselves with. Understanding the group(s) that your customer belongs to crucial for a marketer’s success.
There you have it. Not all that complicated right? Well, it’s easier said than done, as actually prying out such information can be quite tedious. But stay tuned; I will have another post up soon enough some of the most effective techniques for squeezing information out of potential customers.
Ok cool. See ya then. Now go ponder what you’ve learned over a few sets of double snatch to press.
- Pat Flynn RKC
It ain't no riddle man. If you want to get strong, then you gotta practice!
Warm Up: 5 minutes of turkish get ups and joint mobility
Double Clean and Press Ladder - 60-80% Intensity - 1,2,3,4,5,4,3,2,1
Kettlebell Front Squats - 60 % Intensity - 5 sets x 5 reps
Bent Press (L+R) Superset with tactical pull ups- 60 % Intensity - 3-5 sets x 5 reps
Swing Ladder - moderately heavy - 1,2,3,4,5,6,7,8,9,10,12,14,16,18,20,25,30,10 = 200 swings
4 sets of the following complex (L + R) with minimum rest between sets-
5 one arm swings